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A-B Testing

A-B Testing

A-B Testing

A monthly drumbeat of audits and experiments the work that compounds into real revenue, quarter after quarter.

The problem

Most CRO is theatre. Vanity tests, no rigour, no follow-through. Real growth gets lost in the noise.

How we solve it

A structured programme: audit, prioritised hypotheses, properly powered tests, honest reporting including the flat ones.

WHAT'S INCLUDED

  • Funnel audit & roadmap

  • Hypothesis-led A/B testing

  • PDP, cart & checkout optimisation

  • Site search & merchandising

  • Monthly readouts

WHO IT'S FOR

  • Stores ready for steady optimisation

  • Teams without in-house CRO

  • Operators who want compounding wins

Our Process

01

Diagnose

Heatmaps, session replay, GA4 funnel forensics. Where the money is leaking, in priority order.

03

Test

Properly powered A/B tests. No declaring winners on day three.

02

Hypothesise

Tests scored on impact × confidence × ease. We only run experiments worth running.

04

Report

Monthly readout — wins, flats, losses. We tell you which is which.

Lets talk about your A-B testing strategy.

Lets talk about your A-B testing strategy.

A 30-minute call to discuss what your needs are, with no obligation or lock in.

A 30-minute call to discuss what your needs are, with no obligation or lock in.

Twenty years of building beautiful,

performant websites for businesses who

care about craft.

Cape Town · Remote worldwide

© Obox 2026 · Made with care since 2005

Privacy · Terms

Twenty years of building beautiful,

performant websites for businesses who

care about craft.

Cape Town · Remote worldwide

© Obox 2026 · Made with care since 2005

Privacy · Terms

Twenty years of building beautiful,

performant websites for businesses who

care about craft.

Cape Town · Remote worldwide

© Obox 2026 · Made with care since 2005

Privacy · Terms